ATTITUDE-STHLM is focused on bringing the most important Swedish and international fashion- and beauty industry and breaking trends together.

ATTITUDE-STHLM’s flagship is the highest profile fashion events in the world and one of the big catwalk influencers. The event is organised two times each year and funded by a number of global sponsors, exhibitors and the public. ATTITUDE-STHLM puts Stockholm and Swedish fashion firmly on the global stage; it is estimated that orders of over £20m are placed during ATTITUDE-STHLM each season – the International Guest Programme alone generates over £7m of sales. Over 20,000 visitors attend: public, buyers, TV & radio crews, journalists, photographers and star bloggers media coverage equals or exceeds most major news and international fashion events.

Each and every exhibitor is carefully measured against our strict criterias and need to fit in ad value to ATTITUDE-STHLM as a whole. The mix of larger and smaller brands results in a exiting fair where creativity and technical innovation meet to create a unforgetable experience.

After the fifth edition ATTITIDE-STHLM is Scandinavia’s largest and most publicized exhibition and meeting place for the trendsetters in fashion, beauty and lifestyle. It became one of 2016’s most talked about event in the fashion- and beauty industry and in addition, nearly 2,5 million people have come into contact with ATTITUDE-STHLM through a variety of digital- and social media. ATTITUDE-STHLM invites international top-designers to show their creations side by side with Scandinavian designers and puts together a fashion- and beauty event without comparison in Northern Europe. The visitors will get the opportunity to experience fashion shows with fashiondesigners, acquaint themselves with news from the fashion industry and mingle with the Scandinavian fashion elite. The time during which we host you in our fair would be a pleasure for us.

I wish your visit would live in your memoirs as a nice occation and I welcome you and extend my greetings to you on behalf of ATTITUDE-STHLM.

Sixten Widlöf, founder ATTITUDE-STHLM