Urban Gloss is a new skincare and beauty brand for ambitious girls. Their philosophy is simple and two fold; Urban represents the first part of their concept which plays a role in the life you lead, honest and straight forward. Gloss stands for the second part, which represents the luxury in those moments where you want to take care of yourself a little extra and not to forget, to have something nice in your bathroom shelf space to look at every morning and every night.
They created Urban Gloss because they felt the lack of a skincare and beauty brand they could relate to. One that lifts up and celebrates you for who you are, just the way you are – unique, cool and awesome. Beauty and skincare should be fun and wonderfully inspiring: no demands or guidelines. It is not about appearing younger or changing anything. They simply want to boost and excite you with skincare that makes your inner self shine through.
Why Willamsburg – Stockholm? The combination and dynamic between Willamsburg – Stockholm is the foundation of their DNA and personality. Urban Gloss is a skincare brand based in Stockholm and inspired by Williamsburg, New York. They simply just love what they are seeing in Williamsburg – unique and cool girls who truly own their personal style. Who dare to be different and stand out of the crowd. Who are bold and who live their lives. That attitude and that go is what they wish to bring to Stockholm and boost Swedish girls with!