ATTITUDE-STHLM is focused on bringing the most important Swedish and international fashion- and beauty industry and breaking trends together.

ATTITUDE-STHLM’s flagship is the highest profile fashion-, beauty- & lifestyle events in Scandinavia and one of the big catwalk influencers. The event is organised two times each year and funded by a number of global sponsors, exhibitors and the public. ATTITUDE-STHLM puts Stockholm and Swedish fashion firmly on the global stage. Over 10,000 attend: public, buyers, TV & media crews, stylists, journalists, photographers and media stars coverage equals or exceeds most major news and international fashion events.

Each and every exhibitor is carefully measured against our strict criteria and need to add value to ATTITUDE-STHLM as a whole. The mix of larger and smaller brands results in an exiting event where creativity and technical innovation meet to create an unforgettable experience.

After the fifth edition ATTITIDE-STHLM is Scandinavia’s largest and most publicised exhibition and meeting place for the trendsetters in fashion, beauty and lifestyle. It became one of 2016’s most talked about event in the fashion- and beauty industry and in addition, nearly 2,5 million people have come in contact with ATTITUDE-STHLM through a variety of digital- and social media. ATTITUDE-STHLM invites international top-designers to show their creations side by side with Scandinavian designers and puts together a fashion- and beauty event without comparison in Northern Europe. The visitors will get the opportunity to experience fashion shows with fashion designers, acquaint themselves with news from the fashion industry and mingle with the Scandinavian fashion elite. The time during which we host you in our event is always a pleasure for us.

Our aim is to provide style conscious consumers with an extraordinary fashion, beauty and lifestyle experience via a multi channel source of fashion and beauty media, social networking, top bloggers and models, leading fashion and beauty expertise as well as shopping and the opportunity to visit our live events and pop-up shops.

ATTITUDE-STHLM, Scandinavias largest fashion, beauty and lifestyle event, attracts over 10,000 thousands in just two days, eager to see the latest trends and shop from the 50 brands in attendance.

The major takes place in Stockholm City every year, with a mission to bring fashion alive and provide brands with a unique platform in order to launch new products, strengthen their brands and last but not least meet their consumers. It will be a great show and you are most welcome.

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People talking about ATTITUDE STHLM

  • A sparkling evening with world class fashion, opportunity to broadening the horizons and meeting new people
    Tara Moshizi, Culture journalist
  • Fashion at the international level, I was hugely surprised
    Geraldine Florin, Purchases Galleries Lafayette Paris
  • The very best of French and Swedish Fashion made this evening at the Blue Hall a truly memorable experience
    Mr Jean-Pierre Lacroix, Ambassadeur of France
  • I’m still floating on clouds! What an amazing evening in the Blue hall with the Swedish and the French fashion elite, fantastique!
    Bibi Rödöö Director ”Sommar i P1”, P1 Sweden Radio
  • A magical evening in Stockholm and City Hall. Really exciting to meet so many Swedish designers
    Mr Jean Pierre Mocho, President of the French Federation of Women’s Pret‐à‐ Porter
  • A historical haute couture event, the fashion became truly magical in the Blue hall
    Fashion & trend analytics, Cay Bond